Why social media marketing can be the solution?

It is no secret to anyone that technology and the Internet have become immensely important in recent years. Currently, a significant part of the population owns a mobile device and an Internet connection, which indicates that plenty of users have greater and easier access to information than before. But how is this related to the pandemic?

If we intended to purchase in previous years, for example, we would have to take part of our time to go to the store. Once there, we had to start reviewing all the available products until we found the right one for us and proceed to make the payment. It seems a bit tedious if we describe it in detail, right? Well, all of this has improved thanks to the Internet and social networks.

Promptly, we merely have to use the Internet and our Smartphone or computer to enter the website of our favorite store and buy everything we want without having to leave the house. Otherwise, this provides other benefits such as the possibility to search for a separate product or download easily interpretable product catalogs and quick electronic payments. Although this has been in place for some time, it is during the pandemic that it begins to increase in popularity.

Use of social media since the COVID-19 outbreak.

The COVID-19 pandemic triggers the time we spend on social media. It was not difficult to make assumptions about it since people tend to connect to some digital platform when they are home. However, some studies and statistics corroborate these facts.

A new report by App Annie shows that the time we have spent on social networks and other mobile applications has increased by 20% in the first quarter of 2020. Another significant fact is that consumer spending on iOS and Android applications also has increased, by 15% and 5% respectively. These figures set a new record for spending on apps in just the first three months of the year.

According to the publication, social media applications are the ones that have registered the greatest use. And we can guess that this is because these applications allow people to keep in touch with friends and family when they are at home without being able to leave.

In conclusion, the report highlights the opportunity that this recent situation represents for businesses, brands, and companies. With fewer businesses in the digital market but more users connected to social media platforms, we have more opportunities to reach people looking for information and products online. This, consequently, will give us a greater reach and help us to grow within the digital world.

Other benefits of social media marketing to businesses after the pandemic.

It is very likely that, in a very short time, governments lift some of the preventive measures. However, that does not mean that our lives will return to normal. During the quarantine, we have developed new customs that will stay with us over the years, and the use of social networks is among them.

In this way, in an environment where physical interaction has been reduced considerably and over a long period; digital channels have become more important than ever and will not stop being so. That is why we must understand what the benefits that we can obtain from social media marketing are.

• Help sales.

People are constantly searching for businesses that can offer products and services online because they do not want to leave home. If you develop advertising and marketing strategies for social networks, you will increase your sales considerably.

• Great expansion power of your brand.

If social networks have something relevant, it is that they greatly facilitate the reach of your company towards new users who did not know it before. Users form connections between them. If you can lead some of them to use one of your online services, they will recommend it to another and they will form a chain. Since people now spend so much more time online, digital marketing can go a long way in empowering your brand or business.

• It is a direct and fast channel of customer service.

This is one of the most important factors. During quarantine, not all people were able to work or be in contact with each other, and this fact greatly affected vendor-customer relationships. However, social networks completely changed the situation. Thanks to the very nature of these tools, businesses can now constitute a perfect support channel to meet the demands of their clients in certain cases that may arise. In this way, digital marketing allows you to create a direct and effective channel to communicate with your buyers.

• Generates traffic to your website or blog.

A correct distribution of adequate content, as well as posts according to your type of company and the tastes of your users, can derive traffic to your blog. Many more people are now browsing the Internet and you need to get them to visit your business profile on a social network or your website. Do you know how to do it? Well, social media marketing will do it! In this way, it will become your weapon of attraction and loyalty.

• Connect with new generations.

The new generations cannot live without their mobile and social networks. They need and are looking for companies that speak their language and understand their way of seeing life. Social media marketing will help businesses adapt to these practices. Thus, they will be able to adapt to a new population that spends more time on the Internet and prefers to carry out their tasks and activities online.

Social media marketing: a necessary tool in times of confinement.

The business opportunities in this new digital ecosystem are unlimited. We have new users learning to use online tools and more and more companies are forced to develop alternatives to traditional advertising. All of this unlocks a huge door for social media marketing and online growth opportunities.

We have already talked about the benefits that social media marketing brings to businesses, and it is increasingly evident how the population is delving further into the world of the Internet, mobile applications, and social media. But how can social media marketing undoubtedly save today’s business when we are no longer talking about the pandemic?

Social Media Marketing constitutes a formidable weapon with an enormous capacity to unite brands with users. The traditional methods of communication between companies and their potential clients were based on a cold and remote relationship where the company exposed its products or services and the potential clients received the advertising impact to which they were more or less receptive. However, all of this has evolved into what we right away recognize as the digital world.

Social networks now allow users to connect more humanely, interact in real-time, establish more support channels, and monitor the operation of all the strategies implemented.

We are in a historical situation that has challenged us on an economic and social level. But technological evolution has made it clear to us that we will always find ways to cope with any situation, no matter how hard it is. It is time to take action and develop a strategic plan that, together with all the benefits that we can get from social media marketing, help us save and make our businesses better.