Today, you can choose and use many advertising platforms to create brand awareness. Google ads and Facebook Ads are pay-per-click advertising platforms. If used correctly, they can produce good results. Many companies use these two methods to gain maximum visibility, attract more leads and sales, and find new customers.
If you have to choose between Facebook and Google to promote business development, what is the best option, and which platform will produce the best results? The answer to this question depends on many factors. Before choosing, check the difference between Facebook and Google Ads in terms of function, advertising position, ROI, etc.
We use Google Ads to target the keywords used by users in Google search. These users usually have a high purchase intention. In other words, you are more likely to make a purchase because you are actively searching for the product or service to buy. On the other hand, Facebook is more passive because it provides ads to users who are not actively looking for specific products or services. Instead, they interact with friends and family on the website.
Facebook users are generally reluctant to buy because they are not actively looking for products or services. However, you can use Facebook targeting options to target the laser to a specific audience based on specific demographic characteristics (such as interest, online behavior, age, or geographic location).
In summary, paid search can help you find new customers using keywords, and paid social media can help users find businesses based on their interests and online behavior.
Google Ads Advantages –
There are many reasons to choose Google as an advertising platform. First, Google Ads can attract a large audience. Google is the most popular and widely used search engine in the world, performing more than 3.5 billion searches daily. This provides advertisers with great influence and opportunities to attract millions (or even billions) of potential customers.
Google also focuses on the quality and relevance of advertising. You don’t need to maximize your advertising budget for your campaign to be successful. We want to provide you with the best user experience, so we will reward ads related to your search queries. As long as your ads are targeted, high-quality, and optimized, you don’t have to bid as advertisers with low-quality ads.
Google’s extensive advertising format may be another reason to advertise on this platform. Although Google Ads PPC ads are text-based, you can use many of the platform’s features to create more attractive ads for potential customers. You can use social evidence, such as ad display options, website links, geo-targeting, purchase ads, and user reviews.
Another benefit of this advertising platform is that it can be combined with Google Ad Manager to use Google Ads to maximize the return on investment.
Facebook Ads Advantages
Facebook has many advantages in advertising on its platform. Like Google, Facebook has a huge user base, with more than 2.4 billion active users worldwide each month. Even if you have a large Facebook audience, you can find the specific group most likely to buy or do business.
In addition, Facebook also brought visuals to the announcement. Facebook appears to be native because they blend seamlessly with videos, photos, and other visual content in the feed. Facebook enables you to create attractive and high-quality ads to attract attention, interest, and clicks.
Another benefit of Facebook advertising is the easy-to-use ad creation panel. By clicking the “Create” button on the account panel, the Facebook Ads Manager can easily create ads. Although Facebook ads are more complex, they offer many types of ads, ad placement, and audience targeting options, so beginners can use the platform seamlessly.
Facebook Targeting
Facebook has extensive positioning options that make it stand out from Google Ads. The audience can be determined based on the user’s attributes (such as interests, life events, purchasing behavior, age, location, income, gender, etc.). Facebook users don’t actively search for products or services on social media, but advertisers can increase conversions by targeting users who are more likely to make purchasing decisions. This is in stark contrast to Google Ads, which provides basic demographics-based targeting, which primarily uses keyword search to serve ads to the right audience.
- Image Ads
- Slideshow Ads
- Video Ads
- Carousel
- Lead Generation Ads
- Instant Experience
Although Facebook ads can produce a very good ROI than Google ads it turns out that Google ads have a higher cost per conversion and better results. With Google Ads, you can earn more with More ads.